Raising awareness among travel agency staff and travelers about the climate impact of travel

The project is developing an attractive and easy-to-understand label for the carbon footprint of package tours and their travel components for use in information and booking systems in the tourism industry. On the one hand, this increases the marketability of climate-friendly travel offers, since such offers are positively highlighted by the identification of the climate footprint. In addition, the information on the climate footprint and accompanying communication measures raise the awareness of travel agency employees and travelers for the climate impact of travel.

Project period: 10/2022 – ongoing
Partners: Futouris, NIT
Project Team: Dagmar Lund-Durlacher, Tatjana Peters, Inga Meese, Dirk Schmücker
Funded by: Bundesamt für Wirtschaft und Ausfuhrkontrolle (BAFA)