The process of digitalisation and intelligent data management are on the rise in tourism. The project supports 50 destinations in Europe on their way to smart tourism. Joining a team of 10 experts in tourism sustainability and data management, Prof. Lund-Durlacher will support the development of a toolkit for mastering data and provide coaching and capacity building activities to selected destinations. Furthermore, a community of practice of European destinations on smart tourism will be established.
Project period: 04/2022 – ongoing
Partners: PWC, Interella Consulting, Carsa, University of Malaga, 10 Experts on Data management and Sustainability
Project Team: Dagmar Lund-Durlacher
Funded by: Contracted by Interella Consulting, funded by European Commission, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROWTH)